Why we built Queux
Queux is backend infrastructure for the creator economy.
Every other industry takes this part for granted. A company turning over a million dollars has a CRM, a sales team, a payroll system and somebody whose job is knowing which salesperson closed which deal. A creator turning over the same amount has an inbox, a document in Notion and a few people they trust.
That gap is not a small one, and it is the reason so much of this work still runs on memory and goodwill. Creators end up hiring through group chats, briefing over voice notes and settling commission from screenshots. Setters do skilled work for years with nothing to show for it afterwards, because no record of it exists anywhere they own. Both sides carry the cost of infrastructure that was never built.
We built the missing part. Not the content, not the audience, not the storefront, all of which are well served already. The part underneath: hiring the people who talk to your leads, giving them what they need to do it properly, recording what each of them brought in, and paying them what that turned out to be worth.
Lost DMs and chaos
Conversations scattered across platforms. No record of who said what, who brought which lead, or what happened next. Months that swing without explanation.
A structured pipeline
Every lead tracked from first message to conversion, attributed to the person who found them, with the payout calculated and paid on the other side.
Why it exists
Creators
They have the reach and the demand. What they don't have is anyone to answer four hundred DMs a day, or a way to tell which of those DMs turned into money.
Setters
People who are genuinely good at booking appointments over DM, with no reliable way to prove what they brought in and no leverage when it's time to get paid.
Each side has what the other is short of. Finding each other, agreeing terms, and settling up afterwards all currently happen over DMs and trust.
Queux is where that runs instead. Hire a setter, let them work your inbox, and pay them what the tracking says they earned.
What we're building
- Manage and filter conversations across platforms
- Track leads from first message to conversion
- Attribute every sale to the setter who earned it
- Automate follow-ups and the repetitive work around them
- Monitor performance and earnings in real time
- Run it as a team, with roles and permissions
It all points at one question: what is your audience actually worth?
The bigger picture
A creator with 200,000 followers is running a real business. A company that size would have a CRM, a sales team and someone doing the books. The creator has an inbox and a Notion doc.
Queux is the part that never got built.
What goes wrong
Replies that land two days late, by which point the lead has bought from someone else. Setters who swear they closed a deal and have no way to show it. Months that look nothing like the month before, for reasons nobody can name.
If it can happen automatically, it should. If it involves money, you approve it first.
What is next
We started with DMs because that's where creators are leaving the most on the table. The same questions turn up wherever a creator hires anyone: who did the work, what was it worth, and when do they get paid for it.
Get started
Add a product, invite a setter, and watch one lead go from first click to payout. The free tier covers one of each, which is enough to run it once before you pay for anything.